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April 2020
Best Practices for Association CEO Employment Contracts

A well-drafted employment contract lays the foundation for a successful relationship between an association and its chief executive. Both parties should follow best practices related to four key elements of the contract as they negotiate a mutually beneficial agreement.

Source: ASAE Associations Now News Daily

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Climate Change
How Associations Can Help Confront Climate Change

Associations can make a difference by adopting more environmentally friendly business practices and supporting their members’ sustainability efforts, according to an ASAE ForesightWorks action brief.

Source: ASAE Associations Now News Daily

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How Diversity Leads to Stronger Leaders and Better Decisions

At ASAE’s 2020 Great Ideas Conference on Sunday, the two Main Stage speakers pushed association leaders to prioritize diversity to create better workplaces and foster creative decision-making.

Source: ASAE Associations Now News Daily

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Sustainable Events
What Planners Can Do to Make Events More Sustainable

The United Nation’s Sustainable Development Goals (SDGs) are a comprehensive list for creating a more sustainable future and a growing number of companies are using them as a framework to guide their own sustainability efforts. As part of Convene‘s March CMP Series story “A To-Do List for Planet Earth’s Planners,” here a few ways that event organizers can incorporate the SDGs.


Source:PCMA This Week@Convene

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The Best Leaders Are Versatile Ones

Two big challenges characterize leadership today. One is the need to juggle a growing series of paradoxical demands (do more with less; cut costs but innovate; think globally, act locally). The other is the unprecedented pace of “disruptive change,” which speeds up the interaction of these demands and simultaneously increases the pressure on organizations to adapt. 


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Association Technology Trends That Will Drive Innovation in the 2020s

Here are three association technology trends for 2020 and beyond that will keep you ahead of the curb in the digital transformation economy.  

Source: Protech

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How to Use Videos to Improve Your Email Marketing Strategy

Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services, compared to non-viewers. 

Source: Pinpointe Marketing

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Members News
PFA to help businesses prepare for 4th industrial revolution
PFA to help businesses prepare for 4th industrial revolution

Industry experts will be helping businesses prepare for the industrial revolution during the Franchise Asia Philippines (FAPHL) 2020 this March 25-29, 2020 at the SMX Convention Center, Pasay, Metro Manila.

Source: Philippine Franchise Association

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PH retailers anxious over trade liberalization
PH retailers anxious over trade liberalization

During The Manila Times’ 9th Business Forum in Makati City, PRA President Rosemarie Bosch-Ong said they are bothered by the revisions contained in the Retail Trade Liberalization bill as they can adversely affect members of their organization.

Source: Manila Times

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PCAAE Column @ Business Mirror

COVID-19: Associations in Action (Parts 1 and 2):

Part 1:

Part 2:

For more articles on association governance and management, please click this link:

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