We all know the expression “It’s that time of the year again.” Does this expression already trigger emotions about the upcoming festive season to you? If yes, can we speak of a common ground?
From a BA perspective, it can be a challenge to deal with common ground when we describe and define certain situations. It is important for a BA to connect with all the stakeholders in order to reach a mutual understanding.
But for now, we want you to think about the warm and beautiful moments that the upcoming festive season will bring. Have a nice and inspiring end of the year!
We do also want to thank our sponsor, Queaso Services, explicitly in this last newsletter of the year for their continued support.
See you again in 2022!
Ann Leemans
IIBA® Brussels Chapter Marketing & Communication